Interview with Luis Souza of RawVeganPower.Com

Luis Souza is a Raw Vegan Blogger and Online Entrepreneur with an incredible story and even more Inspirational Mission : To Spread his message of Raw Vegan Power to 1,000,000 People! Luis Interviewed me back in August and I was really impressed by the easy going way he learned and delivered information, as well as his method of reaching people online. He’s so focused on spotlighting other peoples’ stories, so when I launched my new site, I wanted toreconnect with Luis and get his fascinating tale. And now jere it is!

What you’ve accomplished since you interviewed me all those months ago is incredible, I feel like you’re going to achieve your goal of spreading the RawVegan Power message to a million people any day now! How many people do you think you’ve spread your message to so far?

Reaching 1,000,000 people is a very high goal that I put to myself and sincerely didn’t know how to achieve it when I did that. But I’m very happy to say that in this moment we are receiving almost 60,000 visitors a day on, and around 80% are new visitors, which means that we could think that 50,000+ people per month are being touched by our raw vegan power message. So we can think that only with this organic traffic coming from Google we can reach 1,000,000 people by the end of 2014, assuming that in 2013 we already reached around 400,000 people.

Can you share what the most important development in your business has been?

Interviewing raw vegan leaders and getting to know them closer. I’ve made almost 100 interviews and I think that, although I did these interviews to our visitors, the person who got the best part of them was me, because I learned so much in all senses. And I also improved myself as an interviewer. I guess interviewing and an activity that allows you to get a little of your interviewees “powers”. Doing vídeo interviews you improve as a person. And I feel that this happened to me. I’m very happy with this outcome.

You talk about on your site how you were depressed and had suicidal thoughts before discovering Raw Vegan food. It takes a lot of courage to admit this; I have a lot of admiration for you for doing this. I still feel ashamed to say it myself, but I also had those kind of thoughts before I found this lifestyle. What was the big turning point in your life when you started to feel happy again?

The biggest turning point after starting to know what “feeling happy” really meant was that I began to feel that I could and deserved to be even happier. I started witnessing the healing process going on inside my mind. Many old bad memories, thoughts and feeling started to become weaker and weaker and vanish for good. It was like a real and deep “brain wash”, with lots of crap being put on big bags and thrown away for good. So refreshing, so liberating!

With this I started to believe in myself more and more, specially because I’m using this new state of mind to improve myself even more in other realms, specially the wealth one. And now I’m going deeper and deeper in the mind cleaning activity that I mentioned above. My confidence is going up and up and I only see good things coming in my future!

And I shared my story because I really believe that most depressed people have a lot of stored and repressed potential that would have an enormous value if shared with other people. If they do the change that I’m doing and stop depression and them continue to improve themselves, I’m really sure that the sky is the limit, because if they were able to use their minds to get depressed, they certainly have the power to use their minds to accomplish fantastic things in their lives.

You seem to be really focused on interviewing other people and showcasing what they’re doing, which is why I really wanted to interview you and share with people how awesome YOU are! So let’s start with the basics; what is your diet mainly comprised of?

My diet is mainly raw vegan, which means that I focus on being 60+% raw and 100% vegan. I don’t have the goal of being 100% raw, because I don’t think this is necessary and even possible, especially if you live in a society that is cooking and processing everything.

When I’m home during the summer it’s easier to keep myself 100% raw and eating lots and lots of fruits, but if I’m traveling that’s not so easy, so I still drink bottled smoothies, buy bananas (usually not ripe yet…), drink juices, etc.. but will eat vegan burritos or something like that too.

During the winter I eat some cooked potatoes and white rice, because it’s still hard for me to stay 100% raw in cold weather.

If we think about “transition to raw”, although I did a very fast transition in the moment I decided for the raw vegan diet, I’m not 100% now, so you could thing that I’m still transitioning. And could be in this state for some years. This is something that is important to share, because I see so many people really being hard on themselves because they aren’t 100% raw. I don’t do this to myself, neither say that this is a real must. We need to be kind to ourselves and respect our own speed in this transition.

Totally agree with you on that last point. I don’t eat 100% Raw either. So if there was one piece of advice in regards to diet that you could give to someone just getting into Raw Vegan food, what would it be?

Be kind to yourself, sign up our 21 Day Transition To Raw Online Course and follow my instructions to make your transition. Then you will know that being 100% raw is no big deal and you will be able to control your food and not be controlled by it. Later on, what you do will be a matter of doing your best to keep the highest Raw Vegan Power Level as possible as I already explained in an article that I shared some months ago on Search Google for “Raw Vegan Power Levels” and you will get there.

What is your all time favorite Raw Food Recipe?

I’m very simple, practical and even repetitive in my tastes regarding food in general, so I really love the raw vegan power smoothies that I shared on They are recipes that I created with all I was learning during my blogging activities for this blog. And the recipe that is really my favorite above all others would be a Banana Basil Green Smoothie in which I put: 10 bananas, 3 big kale leaves, 1 bunch of spinach and 1 little bunch of basil, 400 ml of water and some ice (if the weather is warm…). Delicious! And now I have basil in our backyard! Love to cut and use it, fully organic and home grown! 

I just recently tried one of those delicious frozen Acai bowls for the first time. What are some unique Brazilian fruits, veggies and nuts that you love? What do you make with them?

Açaí is the one that I like most, actually I usually do a banana açaí smoothie during afternoons. In Brazil you can buy little plastic bags with açaí concentrate and it’s delicious when mixed with bananas in a smoothie. I’m not so curious about many other fruits, usually I keep myself eating bananas all the time. We usually buy 150 bananas a week and I eat most of them. “We” are my wife, my daughter and I.

Other than eating healthy, what are some important habits that you practice to feel good?

Eating healthy is just part of the puzzle, as I mentioned before I have wealth goals in place and I just learned that “you don’t get what you want, you get what you are”, so I’m constantly reading books, attending to seminars and doing my best to improve myself in every aspect of my personality and skills to, ultimately, improve my net worth. All this learning experience that I’m going through keeps me feeling happier and happier all the time. It’s really amazing what getting out of depression with raw foods did and is still doing to me! I’m very, VERY, VERY GRATEFUL for that!!!

What plans do you have for RawVeganPower.Com in 2014?

I intend to launch more products and expand our mailing list. In this moment we already have around 4,000 subscribers. Reaching 10,000 subscribers is a very good goal for 2014. And having more products to offer will be great. People are really in need of solutions for their health and we certainly have THE solution. I think it’s funny because all of them can go around and test other diets and lifestyles, but I’m pretty sure that sooner or later they are coming here to use the ultimate solution to achieve higher levels of health and even awareness.

You’ve been in the online marketing game for a long time; what advice do you have for someone starting a blog?

Blog everyday at least 4 times a day and share every post that you do on Facebook groups related to veganism, vegetarianism, natural health, etc. Do this for 3 months and you will have lots of traffic coming to your blog. Viral social traffic will be almost instantaneous, organic traffic may take a little longer and it will come too. Be consistent with this formula, because people and Google love consistency.

And finally, the question that’s on every Jonny Freesh Reader’s mind; Do you get Durian in Brazil? How much do you love it?

No, I guess we don’t have durian in Brazil. What we do have is “Jaca” that is a fruit similar to durian, but a little different as far as I know. But I don’t really like it very much. Another similar, although smaller, fruit that I really love is “Fruta do Conde” that is really delicious!!! I love it!!! Google it and you will know what I mean. It really has a wonderful flavor!!


A Fruta do Conde, otherwise known as a Sugar Apple. Looks Ridiculiciously Freesh!

Thank you Luis for doing this interview. I learned a lot from it, just as you talked about with all the interviews you did of Raw and Vegan experts over the last year. 

I hope you all enjoyed what Luis had to share. You can learn more about him and his movement, RawVeganPower at the links below :

Website : http://www.RawVeganPower.Com

Facebook Page :

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